An Auto Dealer CRM is a crucial part to win the race of sales, but it all roots down to how you are utilizing it. It is easier to ask this question, rather than answering it, but it is quite worth an effort to find it out. No matter how many times you say it, CRM itself is not going to answer that question, you yourself have to do it. The CRM will output only what you input in the system. So, in order to evaluate how good your dealership works, keep these five metrics in mind.
- Overdue CRM tasks
We are not suggesting to go overboard over anyone who has a single task overdue. However, tons of overdue tasks in a team is a red sign that your personnel is not taking the work seriously and it may be the high time to revisit your approach to accountability.
- Unanswered email
Sadly, in today’s marketplace, sales are simply stacked in the email inboxes left unattended and unread. In the current scenario of the digital world, your email inbox signifies as an extension of your showroom. Leaving emails of the customers unattended makes them feel ignored and unacknowledged and similarly, it would make them feel like you’d treat them the same in your showroom. CRM helps in managing the inboxes so if there is an issue for your team, you can evaluate your team’s activeness too.
- Internet Lead-to-Appointment Ratio
This will never reach the pinnacle to 100 percent, however, your internet lead-to-appointment ratio can keep you apprised in the case of a breakdown in the lead management process. If the number is drastically low, your team is not utilizing the automotive CRM software effectively. You can consider retraining or rethinking your process to make sure that your team is enquiring every internet lead to set an appointment.
- CRM campaign management
Marketing campaigns are a boon to both selling cars and adding to the prosperity of your boosting service revenue. Luckily, the current technology indicates that your personnel do not have much to do to run a successful campaign. Have a look at how you are effectively using the marketing automation to get some responsibilities of your campaigns off your team members’ plates.
- Lead time response
This time calls for a quick reply to the customers from your dealership. This hence contributes to paying heed to the lead response time—an important indicator of your dealership performance. CRM systems help your personnel manage their leads in order to provide better response, but it wouldn’t help much if your team isn’t using it well.